DIY website design ebook

This whole NEW web site brings us an unbelievable 75% of our customers, locally and from overseas -
How did we do it?

We are not professional Web Designers, we are Energy Efficiency Consultants, but to keep costs down we decided to perfect our own custom web site design. This International book suits newcomers, or existing businesses wishing to streamline their existing website with the latest, best practice methods available.

How quickly did you find us: The world has hundreds of millions of web sites out there, therefore people never find the right web site quickly by accident. If you found this web site quickly, it’s because our latest web design is search-friendly and therefore attracted you to it (that’s what better web sites are all about, they “suck” you in). Just think of it, out of the 100,000,000’s of web sites out there, you found our’s on page 1 or 2 of your Search Engine (so why didn’t the others get a rating??).

Why is it so? The simple reason is that making a search-friendly and marketing-friendly web site involves much more than splashing a few random words and pretty graphics onto a standard template. It takes time and research, and unless you’re a really big customer, web design professionals won’t quote you for all of this as their cost would be way over your head. There is an old saying “If you want something done properly, do it yourself” and web design for the small-medium business is certainly no exception to this rule. We will show you how to do it yourself, cheaply and properly so that you will get the customers that you’re after.

Web Site Competitors: The Internet has now emerged as the BIGGEST reference source known to mankind. People are rapidly abandoning the slow-to-use pages in the phone directories and local papers etc and are simply using their speedy, cable-connected PC’s for quick and instant results to search for just about everything. This is why every large country now has millions of web sites actively competing for customers. It’s literally a cut-throat jungle out there, with your competitors constantly improving the search-efficiency of their web sites, and getting more and more of the (your) market. Therefore unless your new (or existing) web site is also specially designed to be just as search-friendly, or better, you’ll become the proverbial “needle in the Internet haystack”, nobody will ever find you, your business will suffer, and your internet site could become a complete waste of money.

Our extensive research: When we first started our research, we found that, although many businesses had non-performing web sites, a select few did exceptionally well, with a lot of web site traffic. So we decided to find out what they were doing right (and conversely what the others were doing wrong).

On a part-time basis, the whole process took us a total of 8-years of hard learning, through five lots of web site revisions, and during that time we found ourselves doing countless hours of Internet research, and:

• we discovered the benefits of a cheap domain name and a web-search-efficient Uniform Resource Locator (URL, i.e. www.yourbusinessname.com.au etc),
• we found a cheap domain name registrar (cheap domain registration company),
• we chased up affordable web hosting companies,
• we studied how to design a web portal,
• we studied how to design web site links,
• we studied advertising online, email marketing, online marketing, direct marketing, web site marketing, e marketing, internet advertising, internet marketing and search engine marketing techniques,
• we learnt how to write a company profile for our web site.
• we bought a lot of web site design information over the Internet & shops,
• we did web design courses, we spoke to many web design companies,
• we studied the way that Google Search Engine and Yahoo etc operate and how they determine web site rankings, and, most importantly,
• we researched the use of the latest, search-friendly words for our site.
• Finally we discovered how to find an economical web page designer to help us with the final stages to launch our web site on the Internet.

Even if you eventually decide to use web site templates, or web site design software, or decide to ask a web site designer to do your whole site, the multitude of information in the e-Book will show you how search friendly, money-making web sites should be designed and therefore you will know exactly what to ask for in your web site. Knowing exactly what you want will make your site MUCH faster and cheaper to produce, thereby saving you up to $1000’s on your web site designer fees. More importantly, web searching customers will be able to find you on the Web, therefore bringing you in a LOT more ebusiness.

Our second last web site (i.e. the 2006 version) was ranked so highly with Google and Yahoo that it regularly achieved page-1 listing for searchers in Australia and world-wide. Up until now, such rankings were totally unheard of for small budget sites like this. You too can achieve such rankings, on a small budget, by following our advice.

MONEY BACK GUARANTEE: We guarantee that the totally NEW concepts that we discovered for Internet marketing and web design, and for keeping costs down to easily affordable levels, will amaze you. We will show you how to create a web site (and how to create a web page). We are so confident of your success, that if you follow our instructions, and you don’t get more customers, we’ll give you an immediate refund of your money.

Read on for more information:

Keyword search - our ultimate discovery:
When looking for a particular Internet site for cars, you may typically write keywords like “cheap used cars” into the search box of Google and Yahoo etc. But how does this then help you find the right web site? It works like this: All car dealers with web sites in your country will have already registered their sites with various major search engines, and the millions of words from their web sites have been stored away into their massive computers.

So when you press the ENTER key of your search engine, your Search Engine will use lightning speed to look up which words within the countless number of web sites in your country have the closest match to your keywords “cheap used cars”. However, as the search engine’s doing the word-match, it also applies a certain bias to the web site URL’s (i.e. www.xyz.com), and the web site title lines and the search words in other parts of all relevant web sites. Finally it also applies a complex formula to stop web sites from spamming, e.g. by writing 100’s of “cheap used cars” keywords into their web site to try to attract more customers. It spends just under 1-second “crunching” the billions of words in all related web sites, and working through its complex rating formulas, it’ll then bring up a list of web sites (on its first few pages) that it considers have the closest match to your search criteria “cheap used cars”. Those will be the lucky ones who may get your business on pages 1 & 2, the rest will miss out because you may never see them on pages 3, 4 or 5 etc!

Key search words: Therefore when you write a web site, it is absolutely critical that you use exactly the same search words (and search phrases) that searching customers normally use. But WHAT are they? In our quest to find the answer to that important question, we were surprised to discover that every internet search word that is being typed into every PC around the world is actually being stored away (not deleted) for future reference by Web Search Engines. This huge treasure store of trillions and trillions of words is generally called keywords.

Our original mistakes: The monumental mistake that we made in our first web site designs is for us to have been stupid enough to assume that we knew exactly what keysearch words that our potential customers would use to search for our types of products and services. WRONG – Big Mistake No 1. Our first sites were next to useless in attracting web-searching customers, we got a miserable 2-3% improvement in ebusiness. Therefore the time and money that we spent on those web sites was a complete waste!

Then, we finally thought we had found the answer, we found an Internet site that gave us information on what keywords that customers were using Internationally. We jumped onto this and “wove” these heavily into our next Australian web site. We got a 10% improvement in business from searching customers, we thought that’s great. But we didn’t realize that’s nowhere near as good as it gets, we had assumed that English-speaking people use exactly the same search words in every country around the Globe. WRONG – Big Mistake No 2. Our subsequent research showed that each English speaking country used its own unique types of search words (and search phrases) to describe different products/services.

We finally made the ULTIMATE discovery, we found a NEW, hi-tech Internet program that gave us the means to “dig” into the search engines’ massive data bases and to extract only the wording that people from a certain country use. Our country of interest was Australia. At first we were a little skeptical about using Australian stats exclusively because we thought that Aussie customers were not using the web as much as overseas customers. We did some further research and found, to our astonishment, that over 750,000 Australians (out of a population of only 20-million) now search for “car” related references every month. We found that similar, massive figures also apply to other popular products and services. It appears that this web search phenomenon is now being repeated in most countries around the Globe.

Therefore, from those figures, one can see that Internet searches have made a meteoritic rise in the last few years, to the stage where they’re now one of the biggest (if not the biggest) reference source around the world. Therefore we reasoned that, if more and more people were beginning to search the Internet for the goods and services that we provide, we quickly needed a web site that was a lot more efficient at attracting customers so that we could get “our share of the pie” before our future customers slowly started disappearing to our competitors with better web sites than our’s.

The fact that we could now access the unique, country-isolated keyword data base was truly mind-blowing for us, it was just like standing behind millions of people in our own country, and looking over their shoulders to see exactly which words and phrases potential customers were using to search for every type of product and service. Access to this latest information became our ultimate business intelligence tool, because it allowed us to find what words people were actually using (not what we guessed they were using).

Remarkably, this new keyword program now allows you to search the complete data base of words stored specifically for the United States only, or Australia only, or United Kingdom only, or Denmark only, or France only, or Italy only, or Estonia only, or the Netherlands only. We found that the data base for the United States words had good application for broad, International web marketing. Therefore if you were marketing only within Australia, you would use only Oz words, however if you were marketing Internationally from an English speaking country, you would include the search words from your own country + the U.S. This gives you an unbeatable lead on your competitor’s websites.

Once we got the right information and “wove” the correct keywords and keyword phases into our web latest site, an AVALANCHE of customers on the web was then “sucked” onto our site because our’s was one of only a handful of Australian sites with the same, web search friendly wording that those people were actually using. We finally found ourselves regularly coming up on page1 of the major Search Engines, we couldn’t believe our luck!

We used this keyword optimization tool to our full advantage for local (and overseas) marketing. A big percentage of the total words and word phases that you’re now reading came from that very program. That is why you found this web site so easily, i.e. our site contained virtually the same wording that you searched with.

FREE program: We will give you FREE access to that new program. It looks up the Search Engines’ huge data base of many trillions of stored-away keywords that people in specific countries around the Globe have used to search for all kinds of products and services via the Internet.

How long did it take us to learn professional web design: On and off, it took us a total of 8-years to learn how to perfect our web site through plain hard work and you’re now reading our 5th web site update effort so far. We designed this latest version of our internet site ourselves using text and graphics on a simple, everyday office program - Word for Windows. We then gave it to our latest web site designer, in its final draft stage, to put it into “internet language” and to “launch” it onto the Internet for us. This “us and them” approach helped us to produce this web site very quickly, and the DIY approach kept costs down to an absolute minimum. The whole lot cost us around 5% of our first year’s increase in extra business.

Search engine optimisation: After our web site was floated by our web site designer, we then personally handled the all-important, world-wide and Australian search engine submissions. We discovered that many automatic web site submission systems, such as search engine submission software etc, do not work very well anymore because most of the major search engines are now set-up to block automated submission systems from ever getting through. To get an optimum recognition by major search engines, you now have to submit manually, but in a special way, we will show you how to achieve this.

Our HUGE final results: All of our years of internet and market research have finally paid off, we’ve hit the JACKPOT, the performance of this latest web site has literally astounded us. We’ve gone from getting around 10% of our total customers from our previous web site, to now securing around 75% of our business, via new customers, through our latest web site. It’s just like having a super salesperson working for us 24/7 on NO SALARY.

Our product: Our latest web site results have been so good that we decided, rather than let all our hard-earned experience go to waste, we would share our confidential methods with other businesses Australia – wide, and Internationally.

We have prepared a 65-page, colour-illustrated document named The Complete DIY Web Site Design Book containing all of our experiences. Its simple and easy step-by-step instructions include all that you will need to create a web site (or to redesign your existing site). It will be the best online web site design course that you will ever do.

We will email the book to you. It will enable you to be your own web site developer and will show you the following comprehensive information in short, simple steps:

• How to instantly read the web site language of any site on the Internet.
• How to type your own web site and insert your own graphic designs.
• How to set-out your web site for optimum commercial business sales.
• How to write the correct English grammar for your target audience.
• How to write for the different “customer needs & wants” of your target audience.
• How to write for the many different personality profiles of your target audience.
• Writing a Company Profile for your business web site.
• The use of Internet sales marketing language that will hold your readers’ attention.
• All about high frequency word lists.
• All about registry keys and nic handles.
• Web copywriting (web copyright)
• All about web site templates (web templates).
• How to: Design Home Pages & Web Page Design.
• Creating web Hyperlinks.
• How to add web site links (design web site links) to other sites around the world.
• How to add/embed web site videos.
• Keyword search phrase linking.
• Product - Business Web Site Linking.
• Inter-Business Web Site Linking.
• Local Area Web Site Linking.
• Cross-Country Web Site Linking.
• Country-to-country Web Site Linking.
• Critical web site title lines and web site description lines.
• Obtaining a search-efficient Uniform Resource Locator or Domain
  (URL, i.e. www.yourcompany.com.au).
• How to create domain.
• Registering a business name that compliments your Internet domain (web domain) name.
• Cheap Web site hosting companies (all about: web hosting search).
• Basic web development and web design logic.
• All about keywords: Keyword optimization through: Choosing keywords, Keyword lists, Keyword search ability, Keyword density, Keyword phrase marketing, Keyphrase marketing.
• Inter-business web site linking.
• Local area web site linking.
• Cross country web site linking.
• Product – to – Business web site linking.
• Search engine optimization.
• Expressing International currency and Engineering terms etc
• How to communicate effectively with potential customers from marginal-English speaking countries
• Choosing a cheap web designer for your final stages.
• How to manually submit web sites to search engines in a special and effective way once they’re floated on the web (i.e. how to add URL and submit URL).
• Overseas payment system security for your products/services.
• How to copyright web site
• The continual use of a web site statistics program and interpreting the very important information that it gives you.
• Maintaining web site optimisation. Web site optimization is particularly important to prevent your site from falling behind your opposition in time.

To ORDER from Australia and Internationally:

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This book is economically priced because it comes direct from the Author (i.e. no Publisher and middle-man fees etc). It is in the Adobe Reader (.PDF) format which is emailed to you, therefore you can read it on any brand of computer, or you can print it off. The eBook file size is only small and therefore the Author can email it to you within 24-hours.

Haven’t got Adobe Reader? If you do not have Adobe Reader on your PC, you can instantly download the latest Version of this valuable program for FREE from the Adobe web site: http://www.adobe-free-download.com/ (or try other similar web sites: search for: Adobe Reader free).

Erwin Tischler
   (Business Owner - Cert. Electrical Engineer, Granville TAFE NSW 1973
   & Lic Electrician EA 39404)

RE Developments Company (Incorp. “Energy Conservation”)
   Electrical Engineering Design
   Energy Conservation Services
   Power Factor Correction Services
   DIY Web Site Design Advice

PO Box 441
BAULKHAM HILLS, New South Wales, 1755, Australia

Email: savings@energyconservation.com.au or savings@bigpond.net.au
Ph: 02 9686 6771 Fax: 02 9688 7606

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Our web site design ebook may suit persons from all States, Cities and major Towns in Australia, e.g.: Canberra in the Australian Capital Territory (A.C.T. ACT), Sydney in New South Wales (N.S.W. NSW), Melbourne in Victoria (Vic.), Hobart in Tasmania (Tas.), Adelaide in South Australia (S.A. SA), Perth in Western Australia (W.A. WA), Brisbane in Queensland (Qld.), Darwin in the Northern Territory (N.T. NT), Cairns, Innisfail, Ingham, Townsville, Bowen, Mackay, Rockhampton, Gladstone, Bundaberg, Hervey Bay, Maryborough, Gympie, Charters Towers, Mount Isa, Mnt Isa, Mt Isa, Kingaroy, Roma, Dalby, Toowoomba, Ipswich, Warwick, Surfers Paradise, Tweed Heads, Murwillumbah, Ballina, Lismore, Tenterfield, Grafton, Glenn Innes, Inverell, Blacktown, Liverpool, Fairfield, Pennant Hills, Penrith, Narrabri, Moree, Bourke, Coffs Harbour, Armidale, Tamworth, Gunnedah, Coonabarabran, Gilgandra, Nyngan, Broken Hill, Kempsey, Port Macquarie, Pt Macquarie, Taree, Forster, Nelson Bay, Maitland, Cessnock, Gosford, Parramatta, Castle Hill, Pennant Hills, Hornsby, Liverpool, Penrith, Windsor, Lithgow, Katoomba, Bathurst, Orange, Wellington, Dubbo, Cowra, Forbes, Parkes, Young, Leeton, Griffith, Narrandera, Hay, Mildura, Goulburn, Yass, Cootamundra, Kiama, Nowra, Queanbeyan, Wagga Wagga, Albury, Deniliquin, Batemans Bay, Cooma, Merimbula, Wodonga, Wangaratta, Shepparton, Echuca, Swan Hill, Horsham, Bendigo, Seymour, Ballarat, Ararat, Portland, Warrnambool, Colac, Geelong, Warragul, Morwell, Traralgon, Sale, Bairnsdale, Mount Gambier, Mnt Gambier, Mt Gambier, Murray Bridge, Port Pirie, Pt Pirie, Gawler, Peterborough, Whyalla, Port Augusta, Pt Augusta, Port Lincoln, Pt Lincoln, Burra, Kalgoorlie, Norseman, Esperance, Albany, Bunbury, Merredin, Busselton, Mandurah, Armadale, Fremantle, Midland, Northam, Moora, Geraldton, Carnarvon, Newman, Karratha, Port Hedland, Pt Hedland, Broome, Derby, Wyndham, Halls Creek, Collie, Adelaide River, Katherine, Alice Springs, Newcastle, Wollongong.

The web design ebook may also suit persons from all countries, e.g.: Albania (Tirane), Algeria (Algiers), Andorra (Andorra la Vella), Angola (Luanda), Antigua and Barbuda (St. John's), Argentina (Buenos Aires), Armenia (Yerevan), Austria (Vienna), Azerbaijan (Baku), Bahamas (Nassau), Bahrain (Manama), Bangladesh (Dhaka), Barbados (Bridgetown), Belarus (Minsk), Belgium (Brussels), Belize (Belmopan), Benin (Port-Novo), Bhutan (Thimphu), Bolivia (Sucre), Bosnia and Herzegovina (Sarajevo), Botswana (Gaborone), Brazil (Brasilia), Brunei (Bander Seri Begawan), Bulgaria (Sofia), Burkina Faso (Ouagadougou), Burma/Myanmar (Yangon), Burundi (Bujumbura), Cambodia (Phnom Penh), Cameroon (Yaounde), Canada (Ottawa), Cape Verde (Praia), Central African Republic (Bangui), Chad (N'Djamena), Chile (Santiago), China (Beijing), Colombia (Bogota), Comoros (Moroni), Congo (Brazzaville), Congo, Democratic Republic of (Kinshasa), Costa Rica (San Jose), Cote d'Ivoire/Ivory Coast (Yamoussoukro), Croatia (Zagreb), Cuba (Havana), Cyprus (Nicosia), Czech Republic (Prague), Denmark (Copenhagen), Djibouti (Djibouti), Dominica (Roseau), Dominican Republic (Santo Domingo), East Timor (Dili), Ecuador (Quito), Egypt (Cairo), El Salvador (San Salvador), England, Equatorial Guinea (Malabo), Eritrea (Asmara), Estonia (Tallinn), Ethiopia (Addis Ababa), Fiji (Suva), Finland (Helsinki), France (Paris), Gabon (Liberville), Gambia (Banjul), Georgia (Tbilisi), Germany (Berlin), Ghana (Accra), Greece (Athens), Grenada (St. George's), Guatemala (Guatemala City), Guinea (Conakry), Guinea-Bissau (Bissau), Guyana (Georgetown), Haiti (Port-au-Prince), Honduras (Tegucigalpa), Hungary (Budapest), Iceland (Reykjavik), India (New Delhi), Indonesia (Jakarta), Iran (Tehran), Iraq (Baghdad), Ireland (Dublin), Israel (Jerusalem), Italy (Rome), Jamaica (Kingston), Japan (Tokyo), Jordan (Amman), Kazakstan (Astana), Kenya (Nairobi), Kiribati (Bairiki), North Korea (Pyongyang), South Korea (Seoul), Kuwait (Kuwait City), Kyrgyzstan (Bishkek), Laos (Vientiane), Latvia (Riga), Lebanon (Beirut), Lesotho (Maseru), Liberia (Monrovia), Libya (Tripoli), Liechtenstein (Vaduz), Lithuania (Vilnius), Luxembourg (Luxembourg), Macedonia (Skopje), Madagascar (Antananarivo), Malawi (Lilongwe), Malaysia (Kuala Lumpur), Maldives (Male), Mali (Bamako), Malta (Valletta), Marshall Islands (Majuro), Mauritania (Nouakchott), Mauritius (Port Louis), Mexico (Mexico City), Micronesia (Palikir), Moldova (Chisinau), Monaco (Monaco), Mongolia (Ulan Bator), Montenegro (Podgorica), Morocco (Rabat), Mozambique (Maputo), Namibia (Windhoek), Nauru, Nepal (Kathmandu), Netherlands (Amsterdam, The Hague), New Zealand (Wellington), Nicaragua (Managua), Niger (Niamey), Nigeria (Abuja), Norway (Oslo), Oman (Muscat), Pakistan (Islamabad), Palau (Koror), Panama (Panama City), Papua New Guinea (Port Moresby), Paraguay (Asuncion), Peru (Lima), Philippines (Manila), Poland (Warsaw), Portugal (Lisbon), Qatar (Doha), Romania (Bucharest), Russian Federation (Moscow), Rwanda (Kigali), Saint Kitts and Nevis (Basseterre), Saint Lucia (Castries), Saint Vincent and the Grenadines (Kingstown), Samoa (Apia), San Marino (San Marino), Sao Tome and Principe (Sao Tome), Saudi Arabia (Riyadh), Senegal (Dakar), Serbia (Belgrade), Seychelles (Victoria), Sierra Leone (Freetown), Singapore (Singapore City), Slovakia (Bratislava), Slovenia (Ljubljana), Solomon Islands (Honiara), Somalia (Mogadishu), South Africa (Pretoria, Cape Town, Bloemfontein), Spain (Madrid), Scotland, Sri Lanka (Colombo), Sudan (Khartoum), Suriname (Paramaribo), Swaziland (Mbabane), Sweden (Stockholm), Switzerland (Bern), Syria (Damascus), Tajikistan (Dushanbe), Tanzania (Dodoma), Thailand (Bangkok), Togo (Lome), Tonga (Nuku'alofa), Trinidad and Tobago (Port-of-Spain), Tunisia (Tunis), Turkey (Ankara), Turkmenistan (Ashgabat), Tuvalu (Funafuti), Uganda (Kampala), Ukraine (Kiev), United Arab Emirates (Abu Dhabi), United Kingdom (London), United States of America US U.S. U. S. (Washington D.C.), Uruguay (Montevideo), Uzbekistan (Tashkent), Vanuatu (Port-Vila), Vatican City, Venezuela (Caracas), Vietnam (Hanoi), Wales, Yemen (Sana), Zambia (Lusaka), Zimbabwe (Harare).

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